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14/05/2010 - Personalized Communication – among the success requirements for a mobile phone advertising campaign – case study

Personalized communication, a different approach and the discovery of new opportunities offered by the development and frequent use of smart phones, the internet and social platforms are all factors which may determine the success of a mobile marketing campaign, according to a study carried out by Unlock.

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13/05/2010 - Marketing activities via mobile phone represent a profit opportunity for advertisers

Marketing activities via mobile phone represent a profit opportunity for advertisers who wish to interact with their clients, emphasizing, at the same time, the advantage of having low costs and guaranteed feedback, according to experts who attended the Mobile Marketing Conference. 

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04/05/2010 - Outdoor Advertising Persuades

The main outdoor providers united their efforts in order to elaborate a study dedicated to this environment. The study shows that 84% of the interviewees have a positive attitude towards street advertising, considering that advertising billboards are useful and are there too “keep one informed”.

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Mobile audio billboard

(MVcom-MAXI, MVcom-CLASSIC, MVcom-VELO)

Billboard

OUTDOOR COMMUNICATION CONTINUES TO BE A POWERFUL INFORMATION METHOD because:

  • it stimulates the consumer's interest
  • it leads to brand notoriety
  • it plays an important part in advertising campaigns
  • because it moves it reaches a very high public that couldn't otherwise be reached
  • it has a strong visual impact

Mobile

THE ADVERTISING MESSAGE IS TRANSMITTED IN THE REQUESTED TIME AND PLACE, ASSURING TARGET SELECTION especially because:

  • movement allows repeated and targeted exposure to information regarding a product or service
  • movement allows continuous advertising on different masses of people
  • an object that moves is better observed than one that doesn't

Audio

AUDIO SUPPORT ASSURES RECOGNITION OF THE VISUAL MESSAGE:

  • audio information is remembered for a longer period of time than visual information;
  • audio support attached to any kind of other communication method, assures high impact;

MVcom outdoor supports combine the 3 communication channels, even more because:

  • we remember 10% of what we read, 20% of what we hear, 30% of what we see and 50% of what we see and hear ;
  • audio and visual support assure attracting the attention while movement assures target reach;
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