Mobile audio billboard
Billboard
OUTDOOR COMMUNICATION CONTINUES TO BE A POWERFUL INFORMATION METHOD because:
- it stimulates the consumer's interest
- it leads to brand notoriety
- it plays an important part in advertising campaigns
- because it moves it reaches a very high public that couldn't otherwise be reached
- it has a strong visual impact
Mobile
THE ADVERTISING MESSAGE IS TRANSMITTED IN THE REQUESTED TIME AND PLACE, ASSURING TARGET SELECTION especially because:
- movement allows repeated and targeted exposure to information regarding a product or service
- movement allows continuous advertising on different masses of people
- an object that moves is better observed than one that doesn't
Audio
AUDIO SUPPORT ASSURES RECOGNITION OF THE VISUAL MESSAGE:
- audio information is remembered for a longer period of time than visual information;
- audio support attached to any kind of other communication method, assures high impact;
MVcom outdoor supports combine the 3 communication channels, even more because:
- we remember 10% of what we read, 20% of what we hear, 30% of what we see and 50% of what we see and hear ;
- audio and visual support assure attracting the attention while movement assures target reach;