MVcom-BLUETOOTH
The mobile phone has become an irreplaceable accessory in all the activities that users engage in: one of two Romanians own a mobile phone, either on normal bill or rechargeable option.
Bluetooth technology, which has become one of the most successful technologies ever conceived, is the most advanced wireless technology. With a high data transfer rate and low energy needs, being able to work from distances of 500 meters, Bluetooth stands out as the channel by which all surrounding equipment can interact without being targeted towards each other (for instance a mobile phone with a computer).
MVcom-BLUETOOTH is a gadget that allows receiving and sending advertising materials on your mobile phone (clips, logos, wallpapers) using wireless technology, a device that has already gotten success.
Advantages:
- This communication system has a unique informative character
- The adaptability of the gadget's functions to communication requests and every client's target allow it to be attached to various other supports (MVcom-MAXI, screens, outdoor furniture, billboards) and set up in various locations (in clubs, on the street)
- Even though it's a new way of advertising it reaches the target by also making use of visual support, therefore making the message clearer
- The re-transmission rate is the biggest advantage of the spot, which leads to a very low cost per hit
- A well conceived advertising clip that reaches even the smallest part of the target later assures, by it's high rate of re-transmission, a better reach of the selected target
- It's a directed communication channel which reaches the target in a very short period of time
Other applications:
- In an absolute unique way, the MV.com-BLUETOOTH method can also be used for surveys. The servers can identify mobile phone terminals to which they will selectively deliver advertising clips and messages
- In blitz - campaigns the biggest advantage of this communication system is the speed. The response rate to the campaign's message can be measured almost instantly.
